Asia's biggest integrated Jewellery manufacturer  and amongst the 6 largest Gold Jewellery plants world-wide.

P arekh Platinum Limited (PPL) is the largest precious metal company in India with a diverse product range and Annual sale of over  Rs.5 billion with two operating divisions-Jewellery & Industrial Products.

"We intended to place Parekh Group among the handful of great  industrial enterprises in India - the  best in what we  choose to  do and to succeed  brilliantly is  our motto" said J.J.Parekh, Chairman in 1989.

W ith the  experience of generations in Bullion  Trade, Parekh family entered  the precious metal industry in the segment of Silver Metal  Refining and Chemicals manufacturing in 1974 under  the name of Jyoti Refinery. With the perseverance and hard work, the Group achieved the leadership position in a short span  of 5 years. In 1979, the Group diversified into Capacitor materials. In-house developed Silver Conductor Materials found overwhelming support from Capacitor Industries. Within 2 years period, capacitor material market in India was virtually monopolized. Parekh Platinum was formally incorporated as a Private Limited Company in 1982 and   it took over  all existing businesses of erstwhile Jyoti Refinery. The most significant   decision PPL made in 1983 was to plunge  into Platinum Group Metal segment. Within five years, PPL commanded 60% of Indian Business in the field of Speciality Products of Platinum Group Metals.

P PL fortified its Industrial Product  Business by setting up Gold Refinery in 1993 and facility for extraction of  Platinum from Spent Petrochemical catalysts in 1994.

T he parent company  has been   in business of   precious  metal from more than forty years. The product range includes consumer as well as Industrial Products of precious metals.

I ncorporated in 1979, Parekh Platinum Ltd. today  commands a major share of Indian market through its constant ongoing, conscious efforts towards improvement.

T he Industrial Products include primary metals, catalysts, chemicals and engineering products of precious metals.

P arekh Platinum has been updating  its technology and product portfolio through in-house Research & Development as well as through technical collaboration.

T he in- house Research & Development is done  by technocrats from the field of Chemistry & Engineering who provide solutions to all difficulties arising in dealing with precious metals.

P PL is  setting up a 155 MET. Gold Refinery Project in technical collaboration with Argor Hereaus S.A.,  Switzerland. This is a backward integration project and  will give Parekh Platinum a strong foothold in the global precious market trade.

C ontinuous upgradation of products &  services for customer benefit is a company policy. To implement  the policy, constant feedback is obtained from customers on   products & services provided and this is fed to  the  Sales,  Production and Research  &  Development teams for improving products & services.